Internet Banditos Portfolio

Sweet Basilico Rebrand

Rebrand | Website | Print Materials


The logo redesign process mostly involved deep conversation with the client. After being in business for 20 year, Sweet Basilico has a well established customer base. The majority of their customers are returning families on vacation. Though there was a recent and consistent upswing in younger customers who would self identify as "Foodies"

The previous logo was created at the founding of the business. As we began to conceptualize a new look, it became clear that Sweet Basilico did not need a new identity. It simply needed an "updated profile picture". 

We consciously made the decision keep key themes from the original logo. Thus providing a feeling of familiarity for the older family customers. With an updated font, colors and layout, the new logo also appeals to their new customer base, the "Foodies".

Internet Banditos Portfolio
Internet Banditos Portfolio
Internet Banditos Portfolio

A New
Digital Look

A new website was a must for Sweet Basilico. Their previous website was build in 2004. A serious change was needed.

Their new website was built to handle all modern functions. We integrated a new reservation platform, online ordering, and contact options.

With these updates, Sweet Basilico saw a massive reduction of incoming calls related to questions and order, yet saw an large increase on take out order, and large party bookings.

Internet Banditos Portfolio
Internet Banditos Portfolio

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